iGaming brand protection: clones, look-alikes and impersonators, removed under statute.
Counsel-led takedowns of clone casinos, look-alike and typosquat domains, brand impersonation, affiliate misuse and fake apps — for licensed operators. Filed under named statute, on lawful grounds.
Request a 48-hour confidential auditSigned by Ihor Makushinsky. NDA-first. No call required to start.
Why iGaming brand protection is a licence issue, not just lost traffic.
iGaming brand protection means defending the brand itself — the clone sites, look-alike domains and impersonators that wear your name to intercept deposits — not just the reputation around it. For a licensed operator the stakes run past traffic: regulators hold you responsible for how your brand and your affiliates behave, so uncontrolled brand abuse becomes a licence and AML exposure, not only a marketing problem.
Generic ORM agencies treat this as marketing — paid removal, soft requests, brand-management theatre. Big-law treats it as litigation — billed by the hour, scaled for court, not for volume. Both are wrong tools.
What works is fast, lawful, documented enforcement under named statute — DMCA §512 for copied design and assets, trademark and registrar abuse for impersonation and typosquats, Berne and EU 2019/790 where copyright travels, search deindexing where the law supports it — escalated to hosts, registrars and upstream networks. Filed by counsel. Reviewed before submission.
We act for legitimate operators whose brand is being abused, and we are explicit about the line: we do not suppress lawful regulator warnings or genuine criticism, and every matter is screened before we act.
Three constraints, held together.
Six-day median to removal.
From authorised takedown notice to confirmed delisting. Active matters reviewed daily. Volume operations scale weekly.
Every removal under named statute.
Berne, EU 2019/790, DMCA Title 17 §512, GDPR Article 17. We do not pay for removal. We do not threaten. We file.
Counsel-signed engagements.
Communications encrypted. NDA-first standard. No marketing material includes your name unless you explicitly authorise it.
Lawyerd is a partner in Cloudflare's Brand Protection programme with API-level access for takedown operations on Cloudflare-protected domains. This is not a public-tier integration — it is a controlled-access channel for verified enforcement practitioners.
Every engagement reviewed and signed by counsel.
Eight years as in-house IP specialist at Plarium (the studio behind RAID: Shadow Legends), then founded Lawyerd in 2021 to scale enforcement work. Mentor at Techstars; Entrepreneur in Residence at Temple University.
→ Full counsel profileA clone is never just one site — it is a network.
The recurring shape: your casino design and logo reappear on a look-alike domain to intercept deposits; an affiliate runs paid ads on your brand or an unauthorised "official" page; a fake app surfaces in a store. We triage each into a named legal route — DMCA §512 for copied design and assets, trademark and registrar abuse for impersonation and typosquats, platform IP channels for fake apps and social accounts — and escalate to hosts, registrars and search where a clone regenerates. The practice's track record on qualified filings is in §05 above; we do not publish invented per-brand figures.
Three shapes the practice takes.
Reactive standing capacity.
Routine media monitoring and reactive removal work. Monthly retainer. Suitable for operators with steady operations and occasional media exposure.
Continuous engagement.
For operators with ongoing media exposure across multiple jurisdictions. Direct counsel access. Bi-weekly reporting.
Surge capacity.
For an active media incident or regulator inquiry. Daily reporting. Time-bounded engagement.
Request a 48-hour confidential audit.
We will surface 3–5 live attacks against your brand, signed by counsel, without obligation.