The Whack A Mole game and importance of automated IP protection system on marketplaces

“The process of rights protection on marketplaces really similar to the Whack A Mole game. Global Brand protection specialists have to monitor any corner of the marketplace and proactively react on new infringements that arise on a day-by-day basis .” - Andrea Rota, former Director of the Global Brand Protection Department at eBay said.

The best way to attract someone to counterfeit products is a famous marketplace where millions of people try to find something they need. 

eBay - is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website all over the world.

So, counterfeiters and scammers usually use well-known brands and create fake items offering or providing low-quality copycats of the original product way cheaper.
They use original images from real brand sites and add unique descriptions to make them more trustworthy in the eyes of possible buyers.

How eBay is protecting their clients from scammers?

“eBay is working every day to provide the best possible service for their clients in a safe and protected environment.
eBay created different legal procedures via which they protect the platform from counterfeit and other issues in intellectual property rights protection field. 
One of them is the VeRO program. 
The Verified Rights Owner (VeRO) Program allows owners of intellectual property (IP) rights and their authorized representatives to report eBay listings that may infringe on those rights. VeRO embodies eBay's commitment to providing a safe place to buy and sell, which respects property owners’ rights.

At the same time, we encourage brands and the right owners to proactive product protection from their end. 

The best result of protection is usually reachable via proactive product protection from the right owner side with an additional eBay check.”  - Andrea said.

What is the best way for brand protection on eBay?

What is brand protection?
Brand protection on marketplaces is repeatable action that is really difficult to undertake through traditional human activity. 
Brands need to scroll the eBay listings every day and communicate with different item creators deleting thousands of violations every day. 

Brand protection is based on two main bases:

Rapid infringements detection.
Immediate elimination of detected violations

The best possible way to work with infringements is to detect and delete violations using automated solutions.

One company I mentored in the Techstars program is an excellent example of automated rights protection on marketplaces.

Lawyerd! - helps clients to automatically detect any type of brand violation on eBay and immediately send  NOCI (Notice of Claimed Infringement) to the responsible marketplace agent.

Lawyerd! is part of eBay VeRO program which helps to delete violations in the fastest possible way.

“Lawyerd! is a company that has onboard IP lawyers, technical hackers, and successful entrepreneurs, I believe they could help any brand all over the world to protect rights fast and efficiently..”